With over 10 years of industry experience
With over 10 years of industry experience, Ambreli has established a strong presence in the Indian fashion retail landscape, with its collections available across 25,000+ retail stores nationwide. Our expertise lies in creating fashionable and versatile scarves, stoles and dupattas that reflect changing trends while remaining practical, wearable and relevant for today's customers. From everyday styling to festive and occasion wear, each collection is thoughtfully developed to bring contemporary fashion to the retail floor.
Backed by a team of 2,500+ professionals, Ambreli combines fashion understanding, retail experience and strong operational capabilities to build lasting partnerships with retail chains, multi-brand retailers and family wear stores. Our growing pan-India presence is built on a clear understanding of retail needs, consistent product quality and professionally managed brand presentation. Through our B2B partnership model, we aim to make it easier for retailers to introduce a premier fashion brand while keeping the process simple, structured and commercially practical.
Your Store Has the Space. Why Not Make It Work Harder?
Every square foot in retail has value. Ambreli helps store owners turn available retail space into an additional revenue opportunity by introducing a curated range of fashionable stoles, scarves and dupattas. Instead of investing heavily in inventory, you can partner with Ambreli, have a professionally branded showcase installed in your store and offer customers a fresh fashion category alongside your existing products.
No heavy inventory investment. No unnecessary stock burden. A new opportunity to increase your store's earning potential.
A Smarter Retail Model Built for Store Owners
Traditional retail often means purchasing inventory upfront, committing capital, managing slow-moving products and carrying the risk of unsold stock. Ambreli takes a different approach.
We bring the product assortment and branded presentation to your store, allowing you to introduce a fashion accessories category without making the kind of upfront inventory commitment associated with traditional retail buying. Our objective is simple: Make it easier for retailers to add a profitable fashion category to their stores.
You Provide
Retail space and the opportunity to showcase the collection.
We Provide
Products, branded display infrastructure and ongoing support.
Your Customers Get
More fashionable choices under one roof.
You Get
An additional opportunity to generate retail revenue.
Don't Just Fill Shelf Space. Create a New Revenue Stream.
Ambreli is built around a simple B2B philosophy — help retailers sell more without unnecessarily tying up their capital in inventory. With our retail partnership model, you can introduce a professionally presented fashion accessories category while Ambreli supports the product and display experience.
Zero Upfront Inventory Burden
Introduce the Ambreli category without purchasing large quantities of stock upfront, subject to partnership terms.
Professionally Branded Showcase
Give the collection a dedicated and premium presence inside your store.
Trend-Led Product Selection
Offer customers fresh colours, prints, fabrics and styles aligned with changing fashion preferences.
Flexible Retail Opportunity
Create additional earning potential from the same retail footprint.
Ongoing Product Support
As collections evolve and products move, Ambreli supports the retail experience through product management and replenishment.
A Low-Risk Partnership Model
Ambreli makes premium fashion retail simpler with a low-risk partnership model designed for retail stores and chains. Bring premium scarves, stoles and dupattas to your customers without the burden of heavy inventory investment or stock management.
Premium Fashion Brand
Bring Ambreli's professionally presented collection of scarves, stoles and dupattas to your store and offer customers premium, trend-focused fashion accessories.
Dedicated Branded Showcase
Create a premium presence inside your store with a dedicated Ambreli showcase designed to attract attention and enhance product visibility.
Zero Inventory Investment
Expand your product offering without making a heavy upfront investment in inventory. We take the inventory risk, so you can focus on selling.
No Additional Team Required
Ambreli manages the key inventory and operational requirements, helping you introduce the collection without the need for additional manpower.
Easy Setup & Support
From partnership coordination to showcase setup and ongoing support, we handle the key requirements to make the process simple for your store.
Automatic Refill & Fresh Collections
Keep your bestsellers available with automatic refills and maintain a fresh retail offering with regularly updated scarves, stoles and dupattas inspired by current fashion trends.
We Don't Just Supply Products. We Build the Category With You.
A successful retail category needs more than products. It needs presentation, consistency, variety and support. That's why Ambreli's partnership goes beyond simply placing fashion accessories inside a store.
Curated Product Collections
We bring together fashionable stoles, scarves and dupattas selected around current customer preferences.
Branded Showcase
Your Ambreli collection gets a dedicated display designed to attract attention and make browsing easier.
Professional Installation
Our team coordinates the installation of the Ambreli-branded showcase after the store has been approved for partnership.
Product Refresh
Fresh collections help keep your display relevant as seasons, trends and customer preferences change.
Retail Support
Our team remains connected with partner stores to help maintain an organised and attractive product presence.
Give Fashion a Dedicated Space in Your Store
A well-presented product sells differently. Ambreli creates a dedicated branded showcase that gives our collections a distinctive presence within your store. Instead of products getting lost among hundreds of other items, customers can immediately recognise the Ambreli collection and explore the range comfortably.
Designed for Visibility
Create a clear and attractive product zone inside your store.
Built for Better Presentation
Organised displays make it easier for customers to browse colours, patterns and styles.
Branded for Recognition
A consistent Ambreli identity helps create a professional retail experience.
Managed for Continuity
The showcase can evolve with new collections and product requirements.
From Store Approval to Your First Sale
Our partnership process is designed to be straightforward, transparent and retailer-friendly.
01 — Share Your Store Details
Tell us about your store, location, retail format and available space.
02 — Our Team Visits Your Store
Our team evaluates the store environment, customer profile, available space and suitability for the Ambreli partnership.
03 — Complete Verification
Once the store meets the required criteria, our team completes the necessary documentation and partnership formalities.
04 — We Install the Showcase
Our team coordinates the installation of the Ambreli-branded showcase at the approved retail location.
05 — We Introduce the Collection
Ambreli products are placed and presented within the dedicated retail space.
06 — You Start Selling
Your customers discover the collection, you make sales and your store gains an additional fashion category.
07 — We Support the Category
As products move and collections evolve, Ambreli works with the store to maintain an attractive and relevant assortment.
Simple. Structured. Commercially Practical.
Partner Enquiry
Retailers interested in introducing Ambreli can submit their business and store details through our partnership enquiry process.
Store Assessment
Our team reviews the store environment, customer profile, available space and retail suitability.
Documentation
Required business and retail documents are reviewed and completed as part of the onboarding process.
Partnership Approval
Once the store meets the required criteria, Ambreli proceeds with the partnership setup.
Showcase Installation
Our team coordinates the installation of the Ambreli branded showcase within the approved retail space.
Collection Presentation
Scarves, stoles and dupattas are presented through a dedicated retail display designed to create a premium and organised shopping environment.
Interested in Bringing Ambreli to Your Store?
Tell us about your retail business and store network. Our team will review your details and connect with you regarding the next steps.
More Product Variety Without Taking on Traditional Inventory Pressure
Your customers are always looking for something new. But adding every new category can mean additional investment, additional inventory and additional risk. Ambreli changes that equation.
Our partnership model allows eligible retailers to introduce fashionable accessories while avoiding the need to commit significant capital to inventory upfront. That means your store can offer more — without necessarily investing more.
Turn Every Ambreli Product Into an Additional Earning Opportunity
Ambreli is designed to create a commercially attractive proposition for retail partners. The products are supplied through the partnership model, while the retailer earns through the difference between the applicable product cost and the final selling price.
Depending on the product, customer demand and retail positioning, products can offer substantial markup potential.
Example: If a product is available to the retailer at an applicable partner price, the retailer can position and sell it at a higher customer-facing price based on the agreed commercial model.
The goal is simple: make every display space commercially productive. Actual margins, pricing and commercial terms may vary by product and partnership arrangement.
This creates the opportunity to generate 2X, 3X or even 4X selling value on selected products, depending on product economics, market conditions and the retailer's pricing strategy.
Your Capital Should Grow Your Business — Not Sit on a Shelf
Inventory can tie up working capital. Slow-moving products can occupy valuable space. Changing trends can make yesterday's stock harder to sell. Ambreli is designed to reduce these traditional retail pressures and give store owners another way to participate in the fashion accessories category.
One showcase can create an entirely new retail opportunity.
Scarves, Stoles & Dupattas
Scarves
Versatile styles designed to add colour, character and effortless appeal to everyday looks.
Stoles
Contemporary stoles created to complement casual, professional, festive and occasion wear.
Dupattas
Elegant designs that bring together traditional appeal and modern fashion for versatile styling.
Fashion Accessories That Make Customers Stop, Browse & Buy
Ambreli specialises in fashionable accessories designed to complement modern wardrobes.
Versatile, stylish and easy to pair
Versatile, stylish and easy to pair with everyday and occasion wear.
Expressive colours & patterns
Expressive colours, patterns and textures designed to add personality to any outfit.
Contemporary & traditional-inspired
Contemporary and traditional-inspired styles that complement the modern Indian wardrobe.
From everyday dressing to office looks, festive celebrations and special occasions, Ambreli collections are created to offer customers something for every style moment.
Small Product. Strong Visual Appeal. Powerful Upselling Potential.
Fashion accessories can be an effective complementary category because they allow customers to add a finishing touch to an outfit without changing their entire wardrobe. A customer visiting your store for one product may discover an Ambreli accessory and decide to add it to the purchase. That creates an opportunity for:
Additional Basket Value
Give customers more reasons to purchase.
Impulse-Friendly Shopping
Attractive displays can encourage discovery.
Cross-Selling
Pair accessories with existing apparel and fashion categories.
Repeat Purchases
Fresh colours, prints and seasonal collections encourage customers to return.
Fresh Collections Keep Customers Coming Back
Fashion does not stand still. Colours change. Prints evolve. Seasonal preferences shift. Ambreli continuously works on new collections to keep the retail assortment aligned with changing fashion preferences. Our focus is to help partner stores maintain a product mix that feels:
From seasonal edits to everyday favourites, we aim to keep the Ambreli showcase moving with the market.
One Partnership Model. Multiple Retail Opportunities.
Ambreli works with suitable retail businesses that can provide the right environment for our products.
Multi-Brand Fashion Stores
Add a dedicated accessories category to your existing assortment.
Family Wear Stores
Give customers complementary products alongside apparel.
Retail Chains
Create a consistent Ambreli presence across suitable locations.
Independent Retailers
Turn unused or underutilised retail space into an additional earning opportunity.
Lifestyle & Fashion Stores
Expand your product mix with trend-led accessories.
Already Reaching 25,000+ Stores Across India
Ambreli has built a growing presence across India's retail landscape through strong relationships with retail partners.
Our growing network reflects our understanding of the Indian retail market and our commitment to building long-term relationships with store owners.
We Think Like a Brand. We Operate Like a Retail Partner.
Ambreli understands that your store is your business. That's why our partnership approach is designed around the realities of retail — space, customers, presentation, inventory pressure and profitability. We don't simply ask you to stock another product. We create a retail opportunity around you.
A recognisable fashion identity.
Trend-led stoles, scarves and dupattas.
A dedicated branded showcase.
A team that works with your store.
An additional revenue stream from your existing retail space.
You Don't Need More Space. You Need a Better Opportunity for the Space You Already Have.
Ambreli helps you use that existing ecosystem to introduce a new fashion category.
Just create the right space for Ambreli — and let the opportunity begin.
Have a Store? Let's Build a New Revenue Opportunity Together.
If you operate a retail store and have suitable space for a dedicated fashion accessories showcase, Ambreli would love to explore a partnership with you. Our team will understand your store, verify the required details and evaluate the opportunity. If your store is suitable, we'll take the next steps toward creating your Ambreli retail space.
Frequently Asked Questions
The Ambreli partnership model is designed to minimise upfront inventory investment for eligible retail partners. Commercial terms may vary based on the partnership arrangement.
Once the store is approved and the required formalities are completed, Ambreli's team coordinates the installation of the branded showcase.
Yes. Our team evaluates the store and completes the required verification and documentation before the partnership is activated.
Ambreli specialises in fashionable stoles, scarves and dupattas designed for today's style-conscious customer.
The retailer earns through the applicable commercial margin between the partner price and the final selling price. Actual margins depend on the product and agreed partnership terms.
Retail pricing is subject to the applicable commercial and pricing terms of the partnership. Selected products may provide strong markup potential.
Space requirements can vary depending on the store format, location and proposed showcase. Our team can evaluate your store and recommend a suitable setup.
For approved retail partnerships, Ambreli coordinates the branded showcase installation as per the applicable partnership arrangement.
Yes. Family wear stores, multi-brand retailers, fashion stores, retail chains and other suitable retail businesses can explore a partnership.
Submit your store details through our partnership form. Our team will contact you to understand your store, assess its suitability and explain the next steps.
Frequently Asked Questions
Who can partner with Ambreli?
Ambreli works with retail chains, multi-brand retailers, family wear stores and other suitable fashion retail businesses across India.
What products does Ambreli offer?
Ambreli focuses on three product categories: scarves, stoles and dupattas.
Is Ambreli available for individual customers?
Ambreli operates through a B2B retail partnership model. The website is intended for retail businesses and prospective store partners rather than direct consumer sales.
Does Ambreli provide a branded retail showcase?
Yes. Following store assessment and partnership approval, the Ambreli team coordinates the installation of a branded showcase within the approved retail space.
Does the retailer need to build a separate team?
The Ambreli partnership model is designed to minimise additional operational requirements for retail partners. Our team supports the required coordination and setup.
How does the store partnership process work?
The process generally includes partner enquiry, store assessment, documentation, approval, showcase installation and collection presentation.
Can retail chains partner for multiple stores?
Yes. Ambreli can work with eligible retail networks and multi-location businesses, subject to partnership requirements and store suitability.
How can a retailer become an Ambreli partner?
Retailers can submit their business and store details through the partnership enquiry form. The Ambreli team will review the information and connect with the retailer regarding the next steps.
Your Store. Our Fashion. Your Opportunity.
Give your customers more to discover. Give your store another way to earn. Partner with Ambreli and bring a professionally presented collection of fashionable stoles, scarves and dupattas to your retail space.
You Focus on Selling. We Help Build the Category.